Who's Really Buying Marijuana Stocks? Surprising Demographics Revealed

By Michael Edwards

December 4, 2024 at 05:18 PM

Marijuana stocks have captured significant investor interest following cannabis legalization in Canada and various U.S. states. This emerging market has seen dramatic volatility, with companies like Cronos Group (CRON) and Tilray (TLRY) experiencing meteoric rises and falls in valuation.

Cannabis buds in glass jar

Cannabis buds in glass jar

Geographic Interest and Legal Status

Nevada, Florida, and Vermont show the highest engagement with cannabis stock content, followed by Hawaii, Michigan, and Montana. Interestingly, states with long-established legalization like California and Massachusetts show lower interest levels, while Colorado and Alaska maintain strong enthusiasm despite early legalization.

Investor Profile

Key findings about marijuana stock investors:

  • 57% are over 35 years old
  • Males represent 79.7% of interested investors
  • 45-60 year-olds are 25-30% more likely to be interested
  • 18-24 year-olds show 35% less interest than average

Trading Patterns

Technical analysts and ETF investors show the strongest interest in cannabis stocks, likely due to:

  • Limited fundamental data for analysis
  • High trading volatility
  • Emergence of marijuana-focused ETFs
  • Day trading opportunities

Legal Status and Investment Options

Marijuana remains federally illegal in the U.S., though many states have legalized it for medical and recreational use. The Biden administration has proposed reclassifying cannabis as a Schedule III drug from Schedule I.

Investors can purchase marijuana stocks through standard brokerage accounts, with options including:

  • Turning Point Brands
  • WM Technology
  • OrganiGram Holdings
  • Jazz Pharmaceuticals
  • Aurora Cannabis

Investment Considerations

The marijuana stock market remains immature with:

  • Extreme price volatility
  • High valuations
  • Limited banking access due to federal regulations
  • Trading based primarily on technical analysis rather than fundamentals
  • Considerable risk for retail investors

While active traders dominate current marijuana stock trading, the older demographic interest suggests cautious investors may be researching opportunities while awaiting market maturation.

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